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FROM THE HOUSE OF ARADHYAKRIPA
FRAGRANCE FOR THE DIVINE
CRAFTED FOR DEVOTION
Made right for Puja

In Hindu tradition, gandha (fragrance) is a core part of the Shodasha Upachāra (16-step ritual service), not just a room freshener.

Lighting incense is preparing a samagri (offering) for the deity. This offering serves two purposes: to please the deity and to create a sāttvik (pure, divine) atmosphere.

This sacred fragrance calms the devotee's mind, removes distractions, and aids focus for dhyāna (meditation) and japa.

Our Promise: Clean & Sacred

Bamboo-Free

In many paramparās, bamboo (baans) is tied to family/lineage and is not offered to fire. Also, burning bamboo can release silica-rich particulate that’s harsh for indoor air, so our incense is bamboo-free.

Charcoal-Free

Pūjā fire has always favoured natural woods/resins, not industrial charcoal. Charcoal smoke raises indoor PM 2.5 & toxic compounds, so we keep it out; gentler for your home mandir and lungs.

Guided by Gandha-Shāstra

Our blends are inspired by Gandhaśāstra/Gandhayukti-classical Indian knowledge on preparing perfumes and aromatic offerings; so the fragrance you offer follows authentic knowledge, not guesswork.

Temple Flower Re-use

We respectfully upcycle temple-offered flowers, giving sacred petals a second life as incense. It honors the offering and helps keep flowers, and their pesticide residue, out of our rivers.

IFRA Approved Fragrances

We choose fragrance inputs that follow IFRA Standards, the global benchmark for safe use of fragrance materials, so your worship space stays śuddha and breathe-safe by design.

What sets us apart
How to use
IFRA Approved
Bamboo Free
Charcoal Free
Referenced from Gandha-Shastra
Flower & The Divine
Divyagandham

या कुन्देन्दुतुषारहारधवला या शुभ्रवस्त्रावृता । या वीणावरदण्डमण्डितकरा या श्वेतपद्मासना ॥ या ब्रह्माच्युतशंकरप्रभृतिभिर्देवैः सदा वन्दिता । सा मां पातु सरस्वती भगवती निःशेषजाड्यापहा ॥

“She who is white like jasmine, like the moon, like a garland of dew, clothed in pure white, veena in hand, seated upon a white lotus, ever adored by Brahma, Vishnu, and Shankara, may that Goddess Saraswati protect me and remove every trace of dullness.” And why jasmine, O seeker? Because her knowledge is not a trumpet but a lamp, a cool clarity that arrives like moonlight on water; jasmine’s whiteness speaks of sattva, its fragrance is gentle yet steadfast, touching the mind without conquering it; its many small petals gather like letters into words, words into wisdom, a garland of meaning resting on silence; dew-white, untouched, it shows how true learning remains unsoiled in the world, how speech can be soft and still strike true. Thus the hymn names jasmine (kunda), for Saraswati is the quiet brightness that purifies, the fragrance that soothes without noise, the precise grace that turns language into light.

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