Privacy policy

Privacy policy

Last updated: 8 September 2026

This Privacy Policy explains how ASK Infinity Private Limited, operating the Divya Gandham brand, collects, uses, stores and shares personal information when you visit divyagandham.in, place an order or otherwise interact with us.

This policy is intended to operate in accordance with applicable Indian data-protection and information-technology laws, including applicable provisions of the Digital Personal Data Protection Act, 2023 and rules made under it as they come into force.

India notified the Digital Personal Data Protection Rules, 2025 in November 2025 with phased commencement dates, so I would avoid simply copying Sadhna's January 2026 wording that treats every DPDP obligation as though it were already simultaneously operational.

Information we collect

Depending on how you interact with us, we may collect:

Identity and contact information

Your name, email address, mobile number, billing address and shipping address.

Order information

Products ordered, order value, transaction status, delivery details, returns, replacements and related customer-service records.

Account information

If customer accounts are enabled, we may collect information used to create and maintain your account.

Communications

Emails, WhatsApp messages, support requests, feedback, reviews and other information you voluntarily provide.

Information collected automatically

When you use our Website, certain information may be collected automatically, including:

• IP address.
• Browser and device information.
• Pages visited.
• Website interactions.
• Approximate location derived from technical information.
• Referral information.
• Cookies and similar technologies.

We use this information for Website operation, analytics, security and improvement.

Information from service providers

We may receive or process information through service providers involved in operating our business, including:

• Shopify and Shopify applications.
• Payment gateways.
• Courier and logistics providers.
• Customer support tools.
• Email, SMS and WhatsApp service providers.
• Analytics providers.
• Advertising platforms such as Meta or Google, where enabled.

How we use your information

We may use personal information to:

• Process and fulfil orders.
• Accept and verify payments.
• Arrange shipping and delivery.
• Provide order and tracking updates.
• Manage replacements, refunds and cancellations.
• Respond to customer enquiries.
• Maintain customer accounts.
• Prevent fraud and misuse.
• Improve our Website, products and services.
• Analyse Website performance.
• Send promotional communication where permitted.
• Meet legal, tax and regulatory obligations.
• Protect our rights and the security of our systems.

Marketing communication

Where permitted, we may send information about Divya Gandham products, collections, content, launches or offers through email, SMS, WhatsApp or similar channels.

You may unsubscribe from promotional emails using the unsubscribe option provided.

You may also contact us to withdraw from applicable marketing communication.

Transactional messages relating to your orders, payments, account or customer support may still be sent where necessary.

Cookies

Our Website may use cookies and similar technologies for:

• Essential Website functionality.
• Remembering preferences.
• Checkout and account functionality.
• Analytics.
• Performance measurement.
• Advertising attribution and personalisation where enabled.

You may control cookies through your browser and any cookie controls made available on our Website.

Disabling certain cookies may affect Website functionality.

How we share information

We may share personal information where reasonably necessary with:

• Shopify and Website technology providers.
• Payment processors.
• Logistics and courier companies.
• Communication providers.
• Customer-service providers.
• Analytics and advertising providers.
• Professional advisers.
• Government agencies, regulators or courts where legally required.

We do not sell your personal information for monetary consideration.

Payment information

Payments are generally processed through third-party payment providers.

We may receive transaction status and related payment information required to process your order, but full card or banking credentials may be handled directly by the relevant payment provider.

Their processing may also be governed by their own privacy and security policies.

Data retention

We retain personal information only for as long as reasonably necessary for purposes such as:

• Fulfilling orders.
• Maintaining business and accounting records.
• Customer support.
• Fraud prevention.
• Legal and regulatory compliance.
• Resolving disputes.

Retention periods may vary depending on the category of information and applicable law.

Security

We use reasonable administrative, organisational and technical measures intended to protect personal information.

However, no method of online transmission or storage can guarantee absolute security.

You are responsible for keeping account passwords and login credentials confidential.

Children

Our Website is intended primarily for persons capable of entering into purchases in accordance with applicable law.

We do not knowingly seek to collect children's personal information independently for marketing purposes.

Where legally required, processing involving a child will be handled in accordance with applicable requirements.

Your choices and rights

Subject to applicable law, you may be entitled to:

• Ask what personal information we hold about you.
• Request correction of inaccurate information.
• Request erasure where applicable.
• Withdraw consent where processing depends on consent.
• Opt out of promotional communication.
• Raise a grievance regarding the handling of your information.

We may need to verify your identity before processing certain requests.

Third-party websites

Our Website may contain links to external websites or services.

Their privacy practices are governed by their own policies, and Divya Gandham is not responsible for how unrelated third parties process your information.

International processing

Some technology or service providers may process or store information outside India.

Where applicable, such processing will be handled subject to applicable legal requirements.

Changes to this policy

We may update this Privacy Policy to reflect changes in our Website, services, technology or legal obligations.

The latest version will be published on this page with the revised date.

Grievance and privacy contact

For privacy questions, requests or grievances:

Legal entity: ASK Infinity Private Limited
Brand: Divya Gandham
Grievance Officer: Aditya Gupta
Email: marketing@divyagandham.in
Phone: 7250767111
Registered office: Jagdamba Residency, 2A, Aurobindo Colony, Bhagwanpur, Kailashpuri Colony, Varanasi, Uttar Pradesh 221005