Skip to content
FROM THE HOUSE OF ARADHYAKRIPA
FRAGRANCE FOR THE DIVINE
CRAFTED FOR DEVOTION
Made right for Puja

In Hindu tradition, gandha (fragrance) is a core part of the Shodasha Upachāra (16-step ritual service), not just a room freshener.

Lighting incense is preparing a samagri (offering) for the deity. This offering serves two purposes: to please the deity and to create a sāttvik (pure, divine) atmosphere.

This sacred fragrance calms the devotee's mind, removes distractions, and aids focus for dhyāna (meditation) and japa.

Our Promise: Clean & Sacred

Bamboo-Free

In many paramparās, bamboo (baans) is tied to family/lineage and is not offered to fire. Also, burning bamboo can release silica-rich particulate that’s harsh for indoor air, so our incense is bamboo-free.

Charcoal-Free

Pūjā fire has always favoured natural woods/resins, not industrial charcoal. Charcoal smoke raises indoor PM 2.5 & toxic compounds, so we keep it out; gentler for your home mandir and lungs.

Guided by Gandha-Shāstra

Our blends are inspired by Gandhaśāstra/Gandhayukti-classical Indian knowledge on preparing perfumes and aromatic offerings; so the fragrance you offer follows authentic knowledge, not guesswork.

Temple Flower Re-use

We respectfully upcycle temple-offered flowers, giving sacred petals a second life as incense. It honors the offering and helps keep flowers, and their pesticide residue, out of our rivers.

IFRA Approved Fragrances

We choose fragrance inputs that follow IFRA Standards, the global benchmark for safe use of fragrance materials, so your worship space stays śuddha and breathe-safe by design.

What sets us apart
How to use
IFRA Approved
Bamboo Free
Charcoal Free
Referenced from Gandha-Shastra
Flower & The Divine
Divyagandham

पारिजातेऽञ्जसा लब्धे सर्वङ्गोऽन्यन् न सेवते

This śloka from the Srimad Bhagavatam uses the celestial Pārijāta tree as the ultimate metaphor for the Lord's feet. It says, '...a bee (the devotee), having completely achieved the Pārijāta tree (the Lord's feet), does not resort to any other.' And why Parijat? Because, as the Puranas tell, this is the divine, wish-fulfilling tree Lord Krishna himself brought from heaven—a fragrance of prem-bhāva (divine love) and a direct link to his celestial līlā.

FAQs