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FROM THE HOUSE OF ARADHYAKRIPA
FRAGRANCE FOR THE DIVINE
CRAFTED FOR DEVOTION
Made right for Puja

In Hindu tradition, gandha (fragrance) is a core part of the Shodasha Upachāra (16-step ritual service), not just a room freshener.

Lighting incense is preparing a samagri (offering) for the deity. This offering serves two purposes: to please the deity and to create a sāttvik (pure, divine) atmosphere.

This sacred fragrance calms the devotee's mind, removes distractions, and aids focus for dhyāna (meditation) and japa.

Our Promise: Clean & Sacred

Bamboo-Free

In many paramparās, bamboo (baans) is tied to family/lineage and is not offered to fire. Also, burning bamboo can release silica-rich particulate that’s harsh for indoor air, so our incense is bamboo-free.

Charcoal-Free

Pūjā fire has always favoured natural woods/resins, not industrial charcoal. Charcoal smoke raises indoor PM 2.5 & toxic compounds, so we keep it out; gentler for your home mandir and lungs.

Guided by Gandha-Shāstra

Our blends are inspired by Gandhaśāstra/Gandhayukti-classical Indian knowledge on preparing perfumes and aromatic offerings; so the fragrance you offer follows authentic knowledge, not guesswork.

Temple Flower Re-use

We respectfully upcycle temple-offered flowers, giving sacred petals a second life as incense. It honors the offering and helps keep flowers, and their pesticide residue, out of our rivers.

IFRA Approved Fragrances

We choose fragrance inputs that follow IFRA Standards, the global benchmark for safe use of fragrance materials, so your worship space stays śuddha and breathe-safe by design.

What sets us apart
How to use
IFRA Approved
Bamboo Free
Charcoal Free
Referenced from Gandha-Shastra
Flower & The Divine
Divyagandham

वृन्दायै तुलसी-देव्यै प्रियायै केशवस्य च। विष्णु-भक्ति-प्रदे देवि सत्यवत्यै नमो नमः॥

I offer my repeated obeisances unto Vrinda, Srimati Tulsi-Devi, who is very dear to Lord Keshava (Krishna/Vishnu). O goddess, you bestow devotional service to Lord Vishnu (Vishnu-bhakti-prade) and you possess the highest truth.” And why Tulsi? Because the mantra itself explains: she is not merely a plant but the earthly manifestation of the goddess Vrinda, the most beloved of Vishnu (Priyayai Keshavasya Cha). It is said no offering to Vishnu is complete without her presence. This fragrance is her sacred blessing.

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